The approach in the Tenth Plan is to stimulate investment and encourage the State Governments to develop unique tourism products suited to their genius. The aim is to enhance the employment potential within the tourism sector as well as to foster economic integration through developing linkages with other sectors.
The Tenth Plan attempts to:
- Position tourism as a major engine of economic growth.
- Harness the direct and multiplier effects of tourism for employment generation, economic development and providing im0etus to rural tourism.
- Provide a major thrust to domestic tourism which will act as a spring-board for growth and expansion of international tourism.
- Position India as a global brand to take advantage of the burgeoning global travel and trade and the vast untapped potential of India as a destination.
- Acknowledge the critical role of private sector with government working as an active facilitator and catalyst.
- Create and develop integrated tourist circuits based on India’s unique civilization, heritage and culture in partnership with States, Private Sector and other agencies.
- Ensure that tourist to India gets “physically invigorated, mentally rejuvenated, culturally enriched, spiritually elevated” and “feels India within him”.
