Approach in the Tenth Plan (2002-2007)
The approach in the Tenth Plan is to stimulate investment and encourage the State Governments to develop unique tourism products suited to their genius. The aim is to enhance the employment potential within the tourism sector as well as to foster economic integration through developing linkages with other sectors.
The Tenth Plan attempts to:
Position tourism as a major engine of economic growth.
Harness the direct and multiplier effects of tourism for employment generation, economic
development and providing im0etus to rural tourism.
Provide a major thrust to domestic tourism which will act as a spring-board for growth and
expansion of international tourism.
Position India as a global brand to take advantage of the burgeoning global travel and trade
and the vast untapped potential of India as a destination.
Acknowledge the critical role of private sector with government working as an active facilitator
Create and develop integrated tourist circuits based on India's unique civilization, heritage and
culture in partnership with States, Private Sector and other agencies.
Ensure that tourist to India gets "physically invigorated, mentally rejuvenated, culturally
enriched, spiritually elevated" and "feels India within him".
Strategy in the Tenth Plan
India's travel and tourism share of total employment at 2.9 per cent is extremely low compared to other nations. There is great potential for creating an enormous number of new jobs through travel and tourism. The employment potential is the highest in the tourism sector as compared to any other sector. The tourism industry has a very strong linkage to socio-economic progress of the country. It has a very high revenue capital ratio.
The cardinal principles for the tourism development strategy adopted in the Tenth Plan are as follows:
Tourism has been recognized as a primary means for achieving high economic growth to
deliver the social objective of a superior quality of life.
Focus has been provided on integrated development of tourism circuits and destination
development, based on India's unique civilization, heritage and culture in partnership with
states, private sector and other agencies.
India's competitiveness as a tourism product is being built through enhancing the visitor
experience across all dimensions - such as facilitation, service excellence, and safety and
security so that the tourist to India gets "physically invigorated, mentally rejuvenated,
culturally enriched, spiritually elevated" and "feels India within him".
Due importance is being given to Domestic Tourism.
In conjunction with its quality positioned as a value for money destination that delivers a
superior visitor experience than its competitors at the same or a lower price. A primary means
to achieve this is the reduction of transaction costs.
Widespread partnerships between development agencies (Governments, PRIs, NGOs) are the
key to achieving decentralized tourism development and promotion.
India is building a more robust tourism market through regional co-operation between tourism
destination, both domestically and internationally.
Information technology is being made the primary medium for the marketing and distribution of
the India tourism product.
The economic impact of tourism is being enhanced through furthering the linkages of tourism
across the economy.
The role of Government is to create an enabling environment where private sector investment
can occur, as well as to take a leadership role in product development.